Cita APA

O'Guinn, T. C. a. (2007). Advertising and integrated brand promotion (4th ed.). Thomson south western.

Chicago Edition Citation

O'Guinn, Thomas C...[et al.]. Advertising and Integrated Brand Promotion. 4th ed. Australia: Thomson south western, 2007.

Cita MLA

O'Guinn, Thomas C...[et al.]. Advertising and Integrated Brand Promotion. 4th ed. Thomson south western, 2007.