Zikmund, W. G. (2002). Exploring marketing research (8th ed.). Thomson south western.
Style de citation ChicagoZikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson south western, 2002.
Style de citation MLAZikmund, William G. Exploring Marketing Research. 8th ed. Thomson south western, 2002.
Attention : ces citations peuvent ne pas être correctes à 100%.