Cita APA

Zikmund, W. G. (2002). Exploring marketing research (8th ed.). Thomson south western.

Citación estilo Chicago

Zikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson south western, 2002.

Cita MLA

Zikmund, William G. Exploring Marketing Research. 8th ed. Thomson south western, 2002.