APA Edition Citation

Ramaswamy, V., & Namakumari, S. (1995). Marketing management: Planning, implementation and control the Indian context/2e (2nd ed.). Macmillan India.

Chicago Edition Citation

Ramaswamy, V.S, and S. Namakumari. Marketing Management: Planning, Implementation and Control the Indian Context/2e. 2nd ed. Delhi: Macmillan India, 1995.

MLA Edition Citation

Ramaswamy, V.S, and S. Namakumari. Marketing Management: Planning, Implementation and Control the Indian Context/2e. 2nd ed. Macmillan India, 1995.