APA Edition Citation

Ramaswamy, V., & Namakumari, S. (1990). Marketing management: Planning implementation and control (2nd ed.). Macmillan India ltd.

Chicago Edition Citation

Ramaswamy, V.S, and S. Namakumari. Marketing Management: Planning Implementation and Control. 2nd ed. Delhi: Macmillan India ltd, 1990.

MLA Edition Citation

Ramaswamy, V.S, and S. Namakumari. Marketing Management: Planning Implementation and Control. 2nd ed. Macmillan India ltd, 1990.

Warning: These citations may not always be 100% accurate.