APA Edition Citation

Varshney, R., & Bhattacharya, B. (1980). International marketing management: An indian perspective/2e (2nd ed.). Sulthan Chand & Sons.

Chicago Edition Citation

Varshney, R.L, and B. Bhattacharya. International Marketing Management: An Indian Perspective/2e. 2nd ed. New Delhi: Sulthan Chand & Sons, 1980.

MLA Edition Citation

Varshney, R.L, and B. Bhattacharya. International Marketing Management: An Indian Perspective/2e. 2nd ed. Sulthan Chand & Sons, 1980.