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Xehetasun bibliografikoak
Egile nagusia:	Varshney, R.L
Beste egile batzuk:	Bhattacharya, B.
Hizkuntza:	English
Argitaratua:	New Delhi Sulthan Chand & Sons 1982
Edizioa:	2nd ed.
Gaiak:	Marketing Management

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