Davar, R. S., Davar, S. R., & Davar, N. R. (1982). Modern marketing management/6e (6th ed.). Progressive Corporation.
Chicago Edition CitationDavar, Rustom S., Sohrab R. Davar, i Nusli R. Davar. Modern Marketing Management/6e. 6th ed. Bombay: Progressive Corporation, 1982.
Cita MLADavar, Rustom S., et al. Modern Marketing Management/6e. 6th ed. Progressive Corporation, 1982.
Atenció: Aquestes cites poden no estar 100% correctes.