APA Edition Citation

Davar, R. S., Davar, S. R., & Davar, N. R. (1982). Modern marketing management/6e (6th ed.). Progressive Corporation.

Chicago Edition Citation

Davar, Rustom S., Sohrab R. Davar, and Nusli R. Davar. Modern Marketing Management/6e. 6th ed. Bombay: Progressive Corporation, 1982.

MLA Edition Citation

Davar, Rustom S., et al. Modern Marketing Management/6e. 6th ed. Progressive Corporation, 1982.