Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice hall of India.
Chicago-stil citatKeegan, Warren J. Global Marketing Management. 5th ed. New Delhi: Prentice hall of India, 1995.
MLA-referensKeegan, Warren J. Global Marketing Management. 5th ed. Prentice hall of India, 1995.
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