Style de citation APA

Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice hall of India.

Style de citation Chicago

Keegan, Warren J. Global Marketing Management. 5th ed. New Delhi: Prentice hall of India, 1995.

Style de citation MLA

Keegan, Warren J. Global Marketing Management. 5th ed. Prentice hall of India, 1995.

Attention : ces citations peuvent ne pas être correctes à 100%.