Cita APA

Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice hall of India.

Citación estilo Chicago

Keegan, Warren J. Global Marketing Management. 5th ed. New Delhi: Prentice hall of India, 1995.

Cita MLA

Keegan, Warren J. Global Marketing Management. 5th ed. Prentice hall of India, 1995.