Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice hall of India.
Chicago Style citaatKeegan, Warren J. Global Marketing Management. 5th ed. New Delhi: Prentice hall of India, 1995.
MLA citatieKeegan, Warren J. Global Marketing Management. 5th ed. Prentice hall of India, 1995.
Let op: Deze citaties zijn niet altijd 100% accuraat.