APA Edition Citation

Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice hall of India.

Chicago Edition Citation

Keegan, Warren J. Global Marketing Management. 5th ed. New Delhi: Prentice hall of India, 1995.

MLA Edition Citation

Keegan, Warren J. Global Marketing Management. 5th ed. Prentice hall of India, 1995.

Warning: These citations may not always be 100% accurate.