Consumer behavior Building marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Best, Roger. J, Coney, Kenneth.A
Format: Printed Book
Language:English
Published: McGraw Hill 1998
Edition:7th ed.
Subjects:
Consumer > consumer behavior -United states > market survey- United states
Description
Physical Description:xxv, 760p.
ISBN:007115324

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