Hawkins, D. I., Best, R. J., & Coney, K. (1998). Consumer behavior: Building marketing strategy (7th ed.). McGraw Hill.
Chicago Edition CitationHawkins, Del I., Roger. J. Best, and Kenneth.A Coney. Consumer Behavior: Building Marketing Strategy. 7th ed. McGraw Hill, 1998.
Deismireacht MLAHawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 7th ed. McGraw Hill, 1998.
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