APA Edition Citation

Hawkins, D. I., Best, R. J., & Coney, K. (1998). Consumer behavior: Building marketing strategy (7th ed.). McGraw Hill.

Chicago Edition Citation

Hawkins, Del I., Roger. J. Best, and Kenneth.A Coney. Consumer Behavior: Building Marketing Strategy. 7th ed. McGraw Hill, 1998.

MLA Edition Citation

Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 7th ed. McGraw Hill, 1998.