APA Edition Citation

Kurtz, D. L. (1998). Marketing research (6th ed.). Wiley.

Chicago Edition Citation

Kurtz, David L. Marketing Research. 6th ed. Wiley, 1998.

MLA Edition Citation

Kurtz, David L. Marketing Research. 6th ed. Wiley, 1998.

Warning: These citations may not always be 100% accurate.