APA Edition Citation

Mehta, S. C., & Keshav Pradas. (1980). Marketing: Environment concepts and cases. Tata McGraw Hill.

Chicago Edition Citation

Mehta, Subhash C., and Keshav Pradas. Marketing: Environment Concepts and Cases. New Delhi: Tata McGraw Hill, 1980.

MLA Edition Citation

Mehta, Subhash C., and Keshav Pradas. Marketing: Environment Concepts and Cases. Tata McGraw Hill, 1980.

Warning: These citations may not always be 100% accurate.