Ries, A. L., & Ries, L. (1998). The 22 immutable laws of branding: How to build a product or service into a world class brand. Happer collins.
Chicago Edition CitationRies, A L., and Laura Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service into a World Class Brand. Happer collins, 1998.
MLA Edition CitationRies, A L., and Laura Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service into a World Class Brand. Happer collins, 1998.
Warning: These citations may not always be 100% accurate.