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Driving brand value
| Egile nagusia: | Duncan, Tom |
|---|---|
| Beste egile batzuk: | Moriarty, Ssandra |
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
New York
McGraw Hill
1997
|
| Gaiak: |
Antzeko izenburuak
-
Driving shareholder value : value building techniques for creating shareholder wealth /
nork: Morin, Roger A.
Argitaratua: (2001) -
Aaker on branding - 20 principles that drive success
nork: David Aaker
Argitaratua: (2015) -
Aaker on branding :20 principles that drive success/
nork: Aaker, David A.
Argitaratua: (2015) -
Separation of brand equity and brand value
nork: Manish Kumar Tiwari -
Driving handbook drive smart drive safe
nork: Ranaprathapan, K S
Argitaratua: (2011)