Driving brand value

Míreanna Comhchosúla

• Driving shareholder value : value building techniques for creating shareholder wealth /
  le: Morin, Roger A.
  Foilsithe: (2001)
• Aaker on branding - 20 principles that drive success
  le: David Aaker
  Foilsithe: (2015)
• Aaker on branding :20 principles that drive success/
  le: Aaker, David A.
  Foilsithe: (2015)
• Separation of brand equity and brand value
  le: Manish Kumar Tiwari
• Driving handbook drive smart drive safe
  le: Ranaprathapan, K S
  Foilsithe: (2011)