Driving brand value

Eitemau Tebyg

• Driving shareholder value : value building techniques for creating shareholder wealth /
  gan: Morin, Roger A.
  Cyhoeddwyd: (2001)
• Aaker on branding - 20 principles that drive success
  gan: David Aaker
  Cyhoeddwyd: (2015)
• Aaker on branding :20 principles that drive success/
  gan: Aaker, David A.
  Cyhoeddwyd: (2015)
• Separation of brand equity and brand value
  gan: Manish Kumar Tiwari
• Driving handbook drive smart drive safe
  gan: Ranaprathapan, K S
  Cyhoeddwyd: (2011)