APA Alıntı

Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.

Chicago Stili Alıntı

Duncan, Tom, ve Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.

MLA Alıntı

Duncan, Tom, ve Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.