Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.
Čikaški stil citiranjaDuncan, Tom, i Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.
MLA način citiranjaDuncan, Tom, i Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.