Cita APA

Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.

Citación estilo Chicago

Duncan, Tom, y Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.

Cita MLA

Duncan, Tom, y Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.