Παραπομπή APA

Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.

Παραπομπή Chicago Style

Duncan, Tom, και Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.

Παραπομπή MLA

Duncan, Tom, και Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.