APA Zitierstil

Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.

Chicago Zitierstil

Duncan, Tom, und Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.

MLA Zitierstil

Duncan, Tom, und Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.