Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.
Dyfyniad Arddull ChicagoDuncan, Tom, and Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.
Dyfyniad MLADuncan, Tom, and Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.