Duncan, T., & Moriarty, S. (1997). Driving brand value. McGraw Hill.
Chicago Edition CitationDuncan, Tom, and Ssandra Moriarty. Driving Brand Value. New York: McGraw Hill, 1997.
Deismireacht MLADuncan, Tom, and Ssandra Moriarty. Driving Brand Value. McGraw Hill, 1997.
Rabhadh: D'fhéadfadh nach mbeadh na deismireachtaí seo 100% cruinn i gcónaí.