APA način citiranja

H.H. Kassarjian. (1982). Journal of consumer research. University of california.

Čikaški stil citiranja

H.H. Kassarjian. Journal of Consumer Research. Los Angless: University of california, 1982.

MLA način citiranja

H.H. Kassarjian. Journal of Consumer Research. University of california, 1982.