Stanton, W. (1978). Fundamentals of marketing/5e (5th ed.). I.S. McGraw Hill.
Chicago Edition CitationStanton, W.J. Fundamentals of Marketing/5e. 5th ed. Tokyo: I.S. McGraw Hill, 1978.
MLA Edition CitationStanton, W.J. Fundamentals of Marketing/5e. 5th ed. I.S. McGraw Hill, 1978.
Warning: These citations may not always be 100% accurate.