Cita APA

Stanton, W. (1978). Fundamentals of marketing/5e (5th ed.). McGraw Hill.

Chicago Edition Citation

Stanton, W.J. Fundamentals of Marketing/5e. 5th ed. Tokyo: McGraw Hill, 1978.

Cita MLA

Stanton, W.J. Fundamentals of Marketing/5e. 5th ed. McGraw Hill, 1978.