Davar, R. S. (1969). Modern marketing management. Progressive Corporation Pvt. Ltd.
Chicago Edition CitationDavar, Rustom S. Modern Marketing Management. Bombay: Progressive Corporation Pvt. Ltd, 1969.
MLA Edition CitationDavar, Rustom S. Modern Marketing Management. Progressive Corporation Pvt. Ltd, 1969.
Warning: These citations may not always be 100% accurate.