एपीए उद्धरण

Davar, R. S. (1977). Modern marketing management/4e. Progressive Corporations.

शिकागो स्टाइल उद्धरण

Davar, Rustom S. Modern Marketing Management/4e. Bombay: Progressive Corporations, 1977.

एमएलए उद्धरण

Davar, Rustom S. Modern Marketing Management/4e. Progressive Corporations, 1977.