Davar, R. S. (1977). Modern marketing management/4e. Progressive Corporations.
Chicago Edition CitationDavar, Rustom S. Modern Marketing Management/4e. Bombay: Progressive Corporations, 1977.
Cita MLADavar, Rustom S. Modern Marketing Management/4e. Progressive Corporations, 1977.
Atenció: Aquestes cites poden no estar 100% correctes.