Kotler, P. (1997). Marketing management (9th ed.). Prentice Hall of India.
शिकागो स्टाइल उद्धरणKotler, Philip. Marketing Management. 9th ed. New Delhi: Prentice Hall of India, 1997.
एमएलए उद्धरणKotler, Philip. Marketing Management. 9th ed. Prentice Hall of India, 1997.
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