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Marketing Challenges case and services
| Egile nagusia: | Lovelock, Christopher H |
|---|---|
| Beste egile batzuk: | Weinbergh, Charles B. |
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
Hound mills
Macmillan
1996
|
| Edizioa: | 3rd ed. |
| Gaiak: |
Antzeko izenburuak
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Marketting challenges cases and exercises
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Argitaratua: (1985) -
Marketing challenges: cases and challenges
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Argitaratua: (1993) -
Services marketing
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