Lovelock, C. H., & Weinbergh, C. B. (1996). Marketing Challenges: Case and services (3rd ed.). Macmillan.
Chicago Edition CitationLovelock, Christopher H., and Charles B. Weinbergh. Marketing Challenges: Case and Services. 3rd ed. Hound mills: Macmillan, 1996.
MLA引文Lovelock, Christopher H., and Charles B. Weinbergh. Marketing Challenges: Case and Services. 3rd ed. Macmillan, 1996.
警告:這些引文格式不一定是100%准確.