Lovelock, C. H., & Weinbergh, C. B. (1996). Marketing Challenges: Case and services (3rd ed.). Macmillan.
Chicago Stili AlıntıLovelock, Christopher H., ve Charles B. Weinbergh. Marketing Challenges: Case and Services. 3rd ed. Hound mills: Macmillan, 1996.
MLA AlıntıLovelock, Christopher H., ve Charles B. Weinbergh. Marketing Challenges: Case and Services. 3rd ed. Macmillan, 1996.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..