Managing brand equity

Míreanna Comhchosúla

• Manazging Brand equity capitalizing on the value of a brand name
  le: Aaker, David A
  Foilsithe: (1991)
• Separation of brand equity and brand value
  le: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  le: Keller,Kevin Lane
  Foilsithe: (2018)
• Building measuring and managing brand equity
  le: Keller
• Strategic brand management:building,measuring and managing brand equity
  le: Keller, Kevin Lane
  Foilsithe: (2009)