Managing brand equity

Παρόμοια τεκμήρια

• Manazging Brand equity capitalizing on the value of a brand name
  ανά: Aaker, David A
  Έκδοση: (1991)
• Separation of brand equity and brand value
  ανά: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  ανά: Keller,Kevin Lane
  Έκδοση: (2018)
• Building measuring and managing brand equity
  ανά: Keller
• Strategic brand management:building,measuring and managing brand equity
  ανά: Keller, Kevin Lane
  Έκδοση: (2009)