Managing brand equity

समान संसाधन

• Manazging Brand equity capitalizing on the value of a brand name
  द्वारा: Aaker, David A
  प्रकाशित: (1991)
• Separation of brand equity and brand value
  द्वारा: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  द्वारा: Keller,Kevin Lane
  प्रकाशित: (2018)
• Building measuring and managing brand equity
  द्वारा: Keller
• Strategic brand management:building,measuring and managing brand equity
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2009)