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Managing brand equity

Bibliografiske detaljer
Hovedforfatter:	Aaker, David A.
Format:	Printed Book
Sprog:	English
Udgivet:	New York Free press 1991
Fag:

Lignende værker

Manazging Brand equity capitalizing on the value of a brand name
af: Aaker, David A
Udgivet: (1991)

Separation of brand equity and brand value
af: Manish Kumar Tiwari

Building,measuring,and managing brand equity/
af: Keller,Kevin Lane
Udgivet: (2018)

Building measuring and managing brand equity
af: Keller

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2008)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
af: Kevin Lane Keller
Udgivet: (2008)

Strategic Brand Management : building, measuring and managing brand equity
af: Kevin Lane Keller
Udgivet: (2003)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
af: Kevin Lane Keller
Udgivet: (2008)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, kevin Lane
Udgivet: (2003)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Udgivet: (2011)

Strategic brand management: Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2004)

Strategic brand management: building, measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2012)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane .
Udgivet: (2003)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane
Udgivet: (2011)

STRATEGIC BRAND MANAGEMENT:BUILDING MEASURING &MANAGING BRAND EQUITY
af: KEVIN LANE KELLER, AMBI M.G.PARAMESWARAN, ISAAC JACOB
Udgivet: (2015)

Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Udgivet: (2011)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Udgivet: (2011)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2003)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2008)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2008)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2008)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2003)

Brand portfolio strategy
af: Aaker, David A.
Udgivet: (2004)

Brand Equity on the wheels of Advertising : a practical handbook on advertising and brand management
af: Noopur Agarwal
Udgivet: (2009)

Encyclopaedia of brand equity management .Vol.1
af: Mohsin, Muhammad
Udgivet: (2008)

Encyclopaedia of brand equity management .Vol.2
af: Mohsin, Muhammad
Udgivet: (2008)

Encyclopaedia of brand equity management .Vol.3
af: Mohsin, Muhammad
Udgivet: (2008)

Encyclopedia of brand equity management Vol.1
af: Mohsin; Muhammad
Udgivet: (2008)

Encyclopedia of brand equity management Vol.2
af: Moshin, Muhammad
Udgivet: (2008)

Encyclopedia of brand equity management Vol.3
af: Moshin, Muhammad
Udgivet: (2008)

Brand leadership
af: Aaker, David; Joachinsthler, Erich
Udgivet: (2000)

Brand leadership
af: David A. Aaker, et al.
Udgivet: (2000)

Integrated marketing communication and brand equity /
af: Kaur, Kirandeep
Udgivet: (2018)

Dimensions of Customer-based Brand Equity
af: Mathew Jacob
Udgivet: (2015)

Brand Equity Measurment :Concepts and Applications
Udgivet: (2007)

Integrated marketing communication and brand equity
af: Kirandeep Kaur
Udgivet: (2013)

INTEGRATED MARKETING COMMUNICATION AND BRAND EQUITY
af: KIRANDEEP KAUR, RUBY
Udgivet: (2016)