Llwytho...
Managing brand equity
| Prif Awdur: | Aaker, David A. |
|---|---|
| Fformat: | Printed Book |
| Iaith: | English |
| Cyhoeddwyd: |
New York
Free press
1991
|
| Pynciau: |
Eitemau Tebyg
-
Manazging Brand equity capitalizing on the value of a brand name
gan: Aaker, David A
Cyhoeddwyd: (1991) -
Separation of brand equity and brand value
gan: Manish Kumar Tiwari -
Building,measuring,and managing brand equity/
gan: Keller,Kevin Lane
Cyhoeddwyd: (2018) -
Building measuring and managing brand equity
gan: Keller -
Strategic brand management:building,measuring and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2009)