Managing brand equity

Những quyển sách tương tự

• Manazging Brand equity capitalizing on the value of a brand name
  Bằng: Aaker, David A
  Được phát hành: (1991)
• Separation of brand equity and brand value
  Bằng: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  Bằng: Keller,Kevin Lane
  Được phát hành: (2018)
• Building measuring and managing brand equity
  Bằng: Keller
• Strategic brand management:building,measuring and managing brand equity
  Bằng: Keller, Kevin Lane
  Được phát hành: (2009)