Managing brand equity

Benzer Materyaller

• Manazging Brand equity capitalizing on the value of a brand name
  Yazar:: Aaker, David A
  Baskı/Yayın Bilgisi: (1991)
• Separation of brand equity and brand value
  Yazar:: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  Yazar:: Keller,Kevin Lane
  Baskı/Yayın Bilgisi: (2018)
• Building measuring and managing brand equity
  Yazar:: Keller
• Strategic brand management:building,measuring and managing brand equity
  Yazar:: Keller, Kevin Lane
  Baskı/Yayın Bilgisi: (2009)