Managing brand equity

Podobne zapisy

• Manazging Brand equity capitalizing on the value of a brand name
  od: Aaker, David A
  Wydane: (1991)
• Separation of brand equity and brand value
  od: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  od: Keller,Kevin Lane
  Wydane: (2018)
• Building measuring and managing brand equity
  od: Keller
• Strategic brand management:building,measuring and managing brand equity
  od: Keller, Kevin Lane
  Wydane: (2009)