Managing brand equity

Antzeko izenburuak

• Manazging Brand equity capitalizing on the value of a brand name
  nork: Aaker, David A
  Argitaratua: (1991)
• Separation of brand equity and brand value
  nork: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  nork: Keller,Kevin Lane
  Argitaratua: (2018)
• Building measuring and managing brand equity
  nork: Keller
• Strategic brand management:building,measuring and managing brand equity
  nork: Keller, Kevin Lane
  Argitaratua: (2009)