Managing brand equity

Lignende værker

• Manazging Brand equity capitalizing on the value of a brand name
  af: Aaker, David A
  Udgivet: (1991)
• Separation of brand equity and brand value
  af: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  af: Keller,Kevin Lane
  Udgivet: (2018)
• Building measuring and managing brand equity
  af: Keller
• Strategic brand management:building,measuring and managing brand equity
  af: Keller, Kevin Lane
  Udgivet: (2009)