Managing brand equity

مواد مشابهة

• Manazging Brand equity capitalizing on the value of a brand name
  بواسطة: Aaker, David A
  منشور في: (1991)
• Separation of brand equity and brand value
  بواسطة: Manish Kumar Tiwari
• Building,measuring,and managing brand equity/
  بواسطة: Keller,Kevin Lane
  منشور في: (2018)
• Building measuring and managing brand equity
  بواسطة: Keller
• Strategic brand management:building,measuring and managing brand equity
  بواسطة: Keller, Kevin Lane
  منشور في: (2009)